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Tamburlaine Organic Wines spends a big part of the year on the move – pouring wine at festivals, expos and events, while many of its customers are travellers too. They needed custom drinkware that could keep up: elegant enough for premium wine, practical for busy events and tough enough for life on the road.
The answer was Rowdy Crowd’s custom printed Tritan™ wine tumblers – complete with a pour line and a little Tamburlaine humour: ‘Don’t panic, it’s organic!’
Glass simply isn’t suitable at many festivals and outdoor events. Tamburlaine also wanted drinkware that suited its Lizard Drinking range and customers who caravan, camp and explore – without making the wine experience feel second best.
“A lot of our year happens away from the winery, at festivals, expos and events where glass simply isn’t an option. And plenty of our customers are travellers themselves. Our Lizard Drinking range was made for people who take their wine on the road, caravanning, camping and exploring, so we needed drinkware that could keep up. Something that travels as well as the wine does, without ever feeling like a compromise.”
~ Jarod Spinks, Sales & Marketing Manager, Tamburlaine Organic Wines
Glass simply isn’t suitable at many festivals and outdoor events. Tamburlaine also wanted drinkware that suited its Lizard Drinking range and customers who caravan, camp and explore – without making the wine experience feel second best.
“Actual review from our previous glasses: Don’t put the shatterproof glasses in the dish washer. They deform to about half their original size. ~ Greg N.”
Tamburlaine chose Rowdy Crowd’s unbreakable Tritan™ wine tumblers for a better all-round event and customer experience. The tumblers are crystal clear, thin and premium in hand, dishwasher safe and reusable. A practical pour line also makes busy event service quicker and easier by helping staff deliver consistent serves without second-guessing each pour.
“Honestly, the dishwasher-safe part was a big one. Our previous tumblers from another supplier weren’t, and our customers let us know about it. These have solved that completely. The pour line has also been a quiet hero at events: when we’re pouring for a crowd, every serve is consistent without anyone having to think about it.” ~ Jarod
And then there’s the print. The Tamburlaine logo keeps the brand front and centre, while 'Don’t panic, it’s organic!' adds exactly the right amount of personality when the wine starts flowing.
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When we asked Tumburlaine “Have your customers responded to Rowdy Crowd drinkware?” The response was:
“Really positively! They’re clear, thin and genuinely feel premium in hand, which matters when you’re pouring premium wine into them. Add the fact that they go straight in the dishwasher afterwards, and it’s been a much better experience all round.” ~ Jarod
Reusable drinkware leaves with customers, heads home or to the next picnic, campsite, caravan or backyard and keeps the Tamburlaine name in circulation. Branding matters.
“Having our logo and slogan front and centre every time someone pours a wine has been a lovely bonus. And because the tumblers get shared around with friends and family, they travel further than we do. They’ve become a small introduction to Tamburlaine for people who might not have tried our wines yet.”
“We do a lot of festivals and events, and glass just doesn’t cut it out there. These tumblers feel great, and the pour line means we never have to second-guess a pour when we’re serving a crowd. The ‘Don’t panic, it’s organic!’ print gets a good laugh too.” ~ Jarod
That’s the kind of feedback we love – a better experience for the event team, a better tumbler for customers and a little extra brand exposure every time somebody pours another wine. For Rowdy Crowd, that’s the sweet spot: elegant, unbreakable drinkware that works hard, makes clean up easy and keeps the brand story going.
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Whether you’re pouring at a cellar door, festival, food and wine event or taking your brand on the road, Rowdy Crowd can customise premium Tritan™ drinkware to suit.
Get in touch with our on the ground team (we are real people!) to discuss custom printing, pour lines, quantities and drinkware options for your next event. And remember – don’t panic, Get Rowdy!
Thank you to Tamburlaine Organic Wines for loving Rowdy Crowd. If you are visiting the Hunter Valley (Pokolbin) or the Orange Region (Millthorpe) in New South Wales, you can visit their cellar door or simply order Tamburlaine Organic Wines online for home delivery: www.tamburlaine.com.au
